Uagut and hummel launch support Greenland t-shirt in support of Greenlanders’ right to determine their own future
Support Greenland is joining forces with Danish brand hummel to launch a series of official t-shirts. Behind the Support Greenland initiative is Uagut, the National Organization of Greenlanders in Denmark in a partnership with Amnesty International Denmark and ActionAid Denmark. The initiative is built on a clear message: the right to determine Greenland’s future belongs to the Greenlandic people.
Developed in close collaboration between Uagut, Support Greenland and hummel, three official T shirts have been created as visible symbols of solidarity and respect.
Julie Rademacher, Chairperson of Uagut, states: “Support Greenland is about ensuring that Greenlandic voices are heard and respected. With these t-shirts, people can show their support in a clear and visible way, while directly contributing to our work. The future of Greenland must be decided by the Greenlandic people themselves.”
All profits from the sale of the shirts go in full and without deduction to Support Greenland and their work to raise awareness about Greenland’s situation and provide crisis support for Greenlanders.
The visual identity of Support Greenland draws from the Greenlandic flag and from the understanding of Kalaallit Nunaat as the Land of the Greenlanders created in collaboration with design agency Spring/Summer.
The designs are strong and clear, reflecting unity, dignity and urgency. They are created to stand visibly with the people of Greenland and to ensure that their perspectives remain at the center of the conversation.
For hummel, the collaboration is rooted in the company’s longstanding values.
At hummel, we are guided by strong values around community, integrity and standing up for what we believe is right. Supporting this initiative is a natural extension of those values. We are proud to collaborate with Uagut and to help create visibility around the fundamental principle that Greenland’s future belongs to its own people.
The three Support Greenland t-shirts are created for everyone who wants to actively support a Greenland shaped by the people who live there.
By purchasing a shirt, supporters are not only wearing a message, they are contributing directly to Support Greenland and to a stronger collective voice.
The collection is available now at www.hummel.net
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